Increased competition
More players combined with an aggressive SJ (Swedish Railways) increased competition in express bus services in the past year. Volume products, supplemental sales and increased share of ticket sales over the Internet will strengthen Swebus Express' position.
Until 1996, Swebus Express was a dormant division within the Swebus Group. Operations commenced in spring 1997 with the aid of an extensive advertising campaign and development has been very positive since. Swebus Express' primary market is currently scheduled express bus services in Sweden's southern and central regions.
|