Swebus is the largest player in the Swedish market and has the widest geographic spread. Its shared of the tendered bus services in Sweden increased from 29 to 31 percent in the past year. The largest competitor, Busslink, has 16 percent of traffic. Swebus focuses on constant development and has a flat organization with short decision-making channels. As the market leader, a dialogue is conducted with politicians to influence the rules that apply to the industry. Joint meetings are held with political decision-makers and officials of municipalities and county councils to clarify the consequences of the forms of procurement from the perspectives of customers, the environment and society.